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The Video Platform Provides Users Power to Reduce AI-Generated Videos in Timelines

TikTok is introducing a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a increase in content created by AI, driven by recent AI video creators.

AI Proliferation Online

It has been noted that approximately a tenth of the quickest rising video streams on a competing service only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to educational videos, and we intend to give people the option to see more or less of that, depending on their own likes,” said a platform representative.

AI on the Platform

TikTok announced that there are presently 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 mn media items are uploaded to the service daily, making AI-generated material a minor part of its overall inventory.

Customizing Your Feed

Members will be able to reduce or increase the amount of artificial media they see by using the topic control feature in the platform and picking “AI-generated content”. Additional categories that are already be controlled under the tool encompass news, fashion, aesthetics, and movement.

Platform Guidelines

The platform’s policies oblige users to identify lifelike AI-generated content, and it forbids harmful deepfakes of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.

In addition, the app will now apply an artificially created tag to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This action is intended to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is also launching a $2m AI literacy fund for professionals and organizations to develop learning resources about ethical AI use. This program will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The video-sharing app has justified its content review process, amid controversy over intentions to lay off hundreds of safety staff in the UK. TikTok is expected to cut hundreds of positions in its trust and safety department in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.

A company official explained that staff-based oversight would remain essential, but AI can shield workers by removing the most graphic content prior to it gets reviewed by people. The company announced a significant reduction in shocking and graphic content seen by content reviewers over the past year due to intervention by its automated systems.

It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
The writer

Jason Norton

A seasoned digital strategist with over a decade of experience in helping brands optimize their online visibility and engagement.

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